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Trailhead Rebrand
A sharper, simpler identity for a trail-themed bar in downtown Lynchburg: twin peaks, one bold wordmark, and a red that holds its own.
Marks
Primary logo
Wordmark
Icon
Alternate icon
Palette
- Black#231F20
- Paper#EAE8E9
- Red#EF4136
Gallery
Logo system
Hours decal for the front door
Overview
Trailhead is a trail-themed bar and grill in downtown Lynchburg, right off the riverfront trail. I rebranded it with a simpler, sturdier system. The twin-peak mark is redrawn as a clean line icon that works at any size, and it’s paired with a heavy, wide wordmark and a single bold red.
What I made
- A new logo system: primary lockup, wordmark, line icon, and a solid alternate icon
- A three-color palette: black, paper, and red
- Signage, starting with the hours decal on the front door
- An ongoing run of event posters (see Trailhead Event Posters)
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