The Wormhole

A skeleton rider tunneling through a vortex: branding for a 100K and 50K mountain bike race in Virginia.

Category: Event Branding
Client: MMG Endurance Sports
Year: 2024
Services: Event Branding, Logo Design, Poster Design, Signage, Merchandise

Marks

Primary race logo
100K mark
50K mark

Gallery

2024 race poster
2025 race poster
Start/finish banner
Race tee
Course direction signage

Overview

The Wormhole is a 100K and 50K mountain bike race near Natural Bridge Station, Virginia, run by MMG Endurance Sports. The mark is a skeleton rider dropping into a spiraling tunnel, drawn to hold up on everything from a finish-line arch to a pair of socks.

What I made

Race logo with 100K and 50K variants
Race posters for 2024 and 2025
Start/finish banner and inflatable arch graphics
On-course direction signage
Race tees, socks, and other merch

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