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Dimora
A refined script identity for a home decor shop in downtown Lynchburg, carried through price tags, signage, and social.
Marks
Primary logo
Secondary wordmark
Icon
Gallery
Mini brand style guide
Price tag, front
Price tag, back
Storefront window lettering
Overview
Dimora is a home decor shop on Ninth Street in downtown Lynchburg. The brand pairs a flowing script “D” with a clean, high-contrast serif wordmark, so it can feel personal on a hang tag and still read cleanly on the storefront glass.
What I made
- Primary logo, secondary wordmark, and a standalone script icon
- A mini brand style guide covering color and type
- Price tags designed to hang on everything from linens to tableware
- Storefront window lettering and social content
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